Case Study: Created Rings
An 8-Figure Jewelry Brand Gets Time Back and True Visibility Into Profitability
How Created Rings transformed their financial operations and stopped flying blind on cash position.
- Company
- Created Rings
- Industry
- Fine Jewelry
- Revenue
- 8 Figures
- Platform
- Shopify
The Challenge
Like many successful jewelry brand owners, Brenna built Created Rings from the ground up. As the business scaled past 8 figures, the financial complexity exploded—but her time didn’t expand with it.
- Books took weeks to close, leaving her flying blind on cash position
- No clear picture of which products and collections were actually profitable
- Hours spent each week reconciling transactions instead of growing the brand
- Tax season surprises that disrupted cash flow planning
“The jewelry business has unique complexity—precious metals pricing, stone inventory, manufacturing lead times, high-value returns. Generic bookkeepers don’t understand the nuances.”
The Solution
In 2022, Brenna partnered with ECOM CPA to take financial operations off her plate entirely. We implemented a system built specifically for jewelry e-commerce.
Streamlined Monthly Close
We rebuilt her chart of accounts and implemented automated reconciliation workflows. Books now close in days, not weeks.
True Profit Visibility
Margin tracking by product line and collection—accounting for the true landed cost of materials, manufacturing, and fulfillment.
Proactive Tax Planning
Quarterly tax projections and year-round planning replaced April surprises. We identified opportunities specific to jewelry inventory accounting.
Time Leverage
Brenna went from spending 10+ hours weekly on financial tasks to reviewing a clean dashboard once per week.
The Results
Before
- Books closed in 3+ weeks
- No visibility into product profitability
- 10+ hours/week on financial tasks
- Tax season surprises
After
- Books closed in days
- Clear margin by SKU and collection
- 1 hour/week reviewing dashboard
- Quarterly projections, zero surprises
I finally have my time back and can actually see what's driving profit in my business. ECOM CPA gets jewelry—they understand the complexity that other bookkeepers miss.
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