Leadership

Leadership that inspires.

The CPAs, operators, and eCommerce specialists guiding our firm and our clients.

Jeremy Allen

Jeremy Allen

CEO & Founder

I've been involved with e-commerce businesses since 2005, and I started Ecom CPA because I was so frustrated with the traditional CPA firm that doesn't truly understand their client, and provides no real value. I've been a CPA for over 13 years, and truly enjoy providing Tax Planning and CFO Services. I like automation and am constantly testing new software platforms.

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Tracy Rhew

Director of Operations

The e-commerce business model has shifted the business world and it expanded the opportunity to own a business to anyone in the world. It is such an exciting and fast-paced industry that drives the necessity of operating in excellence. I have years of experience in guiding and directing CPA firm operations and truly enjoy providing operational excellence that allows our clients and firm to reach their highest goals. In my free time I enjoy being a dog mom, traveling and singing/playing music.

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Jason Munckton

Sales & Marketing Manager

I believe e-commerce is the most empowering business model the world has ever seen. With an internet connection and a few Udemy Courses someone in a remote village can start, manage, and grow a successful company. I want to be part of their journey, to cheer for and enable that business. From Enterprise Technology to my own lawn service business I started at 12 years old…I've sold lots of great things, yet have never been more excited than I am now to bring ECOM CPA's services to online sellers.

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Merit Nateras

Tax Manager

With over 20 years in public accounting, I've witnessed the tax world evolve from receipts in shoeboxes to a fully paperless, technology-driven industry — one where E-commerce now leads the way. E-commerce isn't just a business model; it has become a way of life for many of us. What motivates me every day is helping clients navigate where they are today while preparing for where they're headed tomorrow. Leading our team through the complexities of tax compliance has been one of the most rewarding parts of my career.

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Whitney Hoffman

Client Manager

My passion for accounting began in 2010, and since then I've gained experience in both public and corporate roles before joining ECOM CPA in 2022. I've always loved client-facing work because it allows me to help people and see the difference I can make. E-commerce accounting excites me because it's constantly evolving, requiring adaptability and lifelong learning — values I carry into every client relationship. Outside of work, I enjoy spending time with my family and boating.

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